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Advanced Selling for Outside Sales
This Advanced Selling for Outside Sales program (previously called Consultative Selling), developed especially for Service Center Sales Professionals and Managers, will give you proven techniques for landing and retaining important accounts.
Moving away from familiar selling patterns can be painful, and given the slightest opening, even the best-intentioned sales people revert to pushing products and services.The problem with product selling is severe. It generally leads to short term, one-time-only solutions with little barrier to competition and even less price stability. With fewer sales people responsible for a larger account base, we no longer have the time or resources to re-sell the customer with every transaction.
Developed and facilitated by service center veteran Fred Doering, this program will help you to look at your major accounts in a different way. Sales professionals face more competition, fewer customers, a changing marketplace, more complex products and services, new technologies, more responsibility, and less time to get it all done. This program is designed to help you acquire and practice skills in consultative selling, considering everything from the customer’s point of view. Learn to set yourself apart from competitors, sell and keep major accounts by developing and executing long-term solutions to solve the major accounts’ business problems.
Course Outline
In this course you learn by doing. Each piece of the curriculum is supported with Service Center cases that allow individual, team, and group application and practice of the skills. |