EDUCATION & TRAINING

  PROFESSIONAL DEVELOPMENT PROGRAMS
 

Advanced Selling for Outside Sales

Registration early bird discount extended to November 4, 2011 . . . Save $200

This Advanced Selling for Outside Sales program (previously called Consultative Selling), developed especially for Service Center Sales Professionals and Managers, will give you proven techniques for landing and retaining important accounts.

Moving away from familiar selling patterns can be painful, and given the slightest opening, even the best-intentioned sales people revert to pushing products and services.The problem with product selling is severe. It generally leads to short term, one-time-only solutions with little barrier to competition and even less price stability. With fewer sales people responsible for a larger account base, we no longer have the time or resources to re-sell the customer with every transaction.

Developed and facilitated by service center veteran Fred Doering, this program will help you to look at your major accounts in a different way. Sales professionals face more competition, fewer customers, a changing marketplace, more complex products and services, new technologies, more responsibility, and less time to get it all done. This program is designed to help you acquire and practice skills in consultative selling, considering everything from the customer’s point of view. Learn to set yourself apart from competitors, sell and keep major accounts by developing and executing long-term solutions to solve the major accounts’ business problems.

Course Outline

In this course you learn by doing. Each piece of the curriculum is supported with Service Center cases that allow individual, team, and group application and practice of the skills.
 

The Real Customer

  • Practice Account Consulting
  • Identify and Rank Key Players
  • Pinpoint Values
  • Learn to Write Vision Statements

Business Problems

  • Define and Recognize Business Problems
  • Categorize Business Problems
  • Discover Four Levels of Probing
  • Practice Probing to Uncover Business Problems

Needs and Tools

  • Rank Business Problems
  • Develop a Toolbox
  • Categorize and Rank Tools
  • Select The Right Tools 

Solutions and Closing

  • Determine Personal and Organizational Value
  • Match Problems, Tools and Benefits
  • Compare Vision and Solution Effect
  • Gain Support and Manage Resistance
  • Present Solutions

Implement, Measure, and Document

  • Use Drivers and Action Steps to Implement
  • Practice Techniques to Follow Up on Implementation
  • Discover the Importance of Documenting
  • Practice Methods of Documenting
  • Learn How to Keep It Alive 

 

Upcoming Advanced Selling for Outside Sales Classes

November 16-17, 2011 - MSCI Headquarters, Rolling Meadows, IL
Note: The early bird discount has been extended until November 4, 2011

 

Who We Are | People | Organization | Become a Member | National Conferences | Division Conferences | Chapter Events | Committee Meetings | Foundation for Continuing Education | Metal Learn | Professional Development Programs | Calendar | Partners | Training Products | MSCI Policy Agenda | Saving N. American Manufacturing | Links to Related Sites | Commentary | MSCI Reports | Metals Industry Reports | End Market Links | General Economy Industry Links | News | Publications