General Information

2018 MSCI Carbon Conference
Sheraton Grand At Wild Horse Pass
5594 W Wild Horse Pass Blvd
Chandler, AZ 852266

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Questions or Assistance

For questions or assistance, contact:

Rose Manfredini
Vice President, Membership & Events
(847) 485-3008 –

Briana Dee
Senior Membership and Events Coordinator
(847) 485-3021 –

2018 Schedule

Tuesday, Feb. 20

9:00 – 11:00 am
Council Meetings (closed to Council members)

  • Bar Division Council
  • Flat Rolled Council
  • Plates & Shapes Council

11:15 am – noon

Noon – 12:15 pm

12:15 – 1:00 pm
Pricing Optimization
Understand what drives pricing decisions and how to best use existing information in your system. In this session, Lawrence will explain how to give meaningful, concise information to your sales force and how to implement best practices with minimal resources.
F. Barry Lawrence, Ph.D., program director and professor, Industrial Distribution Program, Texas A&M University

1:00 – 1:30 pm
Refreshment Break

1:30 – 2:30 pm
Industrial Distribution: An Expert Panel 
Hear from leaders in the service center industry as well as an expert in industrial distribution speak to topics important to you: supply chain management, industrial channel logistics, and manufacturer/distributor relationships.
Moderator:  M. Robert Weidnerpresident & CEO, Metals Service Center Institute

Stephen T. Armstrongpresident & CEO, O’Neal Steel
William M. Hickey, president, Lapham-Hickey Steel Corp.
John G. Lamprinakos, president, The Worthington Steel Company
F. Barry Lawrence, Ph.D., program director and professor, Industrial Distribution Program, Texas A&M University

2:30 – 3:00 pm
Refreshment Break

3:00 – 4:00 pm
Making Better Decisions: How to Boost Confidence and Credibility
We all make far too many decisions based on preconception and inadequate information. We observe behavior, hear a comment and too quickly draw conclusions without inquiring further. Learn how to break out of this trap in this highly interactive session. Earn more credibility, inspire more confidence, and in fact make better decisions. Paese will provide useful, invaluable, practical lessons for in and outside the workplace.
Paul Paese, adjunct professor, Olin School of Business, Washington University & principal, Paese Management Consulting

4:00 – 4:30 pm
TOM (Theories on Metals) Talk

The Future of Operational Innovation
The new language of big steel includes dynamic simulation, spatial analysis, throughput optimization, and capacity modeling. Operational innovation is a key foundational building block to the future success of any business. Tsafaridis will share his experience down the road of innovation and change.
Demetrius Tsafaridis, president and chief executive officer, CareGo

5:00 – 6:00 pm
Affiliate Member and First-Time Attendee Reception (By invitation only)

6:00 – 7:00 pm
Receptions by Product Division

  • Bar Products
  • Flat Rolled
  • Plates and Shapes

7:00 – 9:00 pm
Welcome Dinner at KOLI Equestrian Center
Weather permitting, a special, interactive western dinner event is planned at the KOLI Equestrian Center, located in the heart of the Gila River Indian Reservation. Wear your jeans and cowboy boots and be ready for a fun, social evening in the beautiful Sonoran Desert.

Wednesday, Feb. 21

7:30 – 8:15 am

8:15 – 9:45 am
Making Strategic Decisions in the Face of Economic Volatility
Uncertainty and volatility are the prevailing challenges that business leaders confront today. What will be the overall health and vibrancy of the North American and global economies going forward? Sifting through the often-conflicting maze of economic information, Beaulieu will provide a timely snapshot of today’s economy and where it’s headed over the next three years. Beaulieu will also drill down to key end-use markets, important to you and your business.
Alan Beaulieu, Ph.D., president, Institute for Trend Research, ITR Economics

9:45 – 10:15 am
Refreshment Break

10:15 – 11:15 am
TOM (Theories on Metals) Talk

Company Culture Drives Innovation
Culture is not created overnight. It’s the result of hundreds of micro-decisions—from the floor plan of the office, to how you communicate with employees, to your company policies. Lamprinakos will explain why establishing the desired culture is paramount before embarking on an innovation strategy.
John Lamprinakos, president, The Worthington Steel Company

MSCI Data: Valid and Valuable to your business
Learn why MSCI’s data is valid and valuable and learn about new reports coming in 2018.  Understand current and future tools available to MSCI members only.
Chris Marti, vice president, data analytics, demand forecasting & executive education, MSCI

Your Guide to Conducting Business in Mexico
Are you currently conducting business in Mexico or considering opening operations there? Learn what a change in NAFTA might mean to your business. Also, understand Mexico’s new anti-corruption law and new regulations that can result in steep penalties. Learn what to do and what NOT to do.
Lou Longo, CPA, partner, Plante Moran International Consulting

6:00 – 7:00 pm


1:00  – 5:30 pm
Golf Tournament – Shotgun start
Whirlwind Golf Course at Wild Horse Pass
Lunch buffet for the golfers at 11:30 am

1:00 – 5:15 pm
TomKar Excursion

2018 Speakers

Alan Beaulieu, Ph.D

One of the country’s most informed economists, Dr. Alan Beaulieu is a principal of the ITR Economics where he serves as president. Since 1990, he has been consulting with companies throughout the U.S., Europe, and Asia on how to forecast, plan, and increase their profits based on business cycle trend analysis. Alan is also the senior economic advisor to NAW, contributing editor for Industry Week, and the chief economist for HARDI.  Alan is co-author, along with Brian Beaulieu, of Make Your Move, Prosperity in the Age of Decline, and But I Want It.

He has also penned numerous articles on economic analysis. Through his keynotes and seminars Alan has helped thousands of business owners and executives capitalize on emerging trends.

Alan has a doctorate from Louisiana Baptist University.

Mr. Longhi is also considered a thought leader on the subject of global trade.  He has served as one of the steel industry’s leading voices on this subject, and he has worked with elected officials and regulators at all levels of government in both the United States and the European Union.  Mr. Longhi’s advocacy has played a key role in global efforts to curtail government-supported overcapacity and ensure that market forces, not market-distorting practices, drive supply and growth among steel companies.

Mr. Longhi has held a series of increasingly responsible executive leadership roles since he joined U. S. Steel in July 2012 as executive vice president & chief operating officer.  He was appointed president and chief operating officer in June 2013 and was elected president and chief executive officer in September 2013.

Prior to joining U. S. Steel, Mr. Longhi spent six years at Gerdau Ameristeel Corporation, serving first as president from 2005 through 2006 and then additionally in the role of chief executive officer from

2006 until 2011.  Before his arrival at Gerdau Ameristeel, Mr. Longhi spent 23 years at Alcoa, Inc., which he joined in 1982 as a construction superintendent for the company’s Alumar Refinery in his native Brazil.  During his time with the company, he advanced through increasingly responsible positions in Brazil, the United States and Switzerland, including tenures as president – Alcoa Wheels International, president – Alcoa Forgings Division, president and chief executive officer – Howmet Castings, and Alcoa vice president and group president – Global Extrusions.

Mr. Longhi began his career in the metals industry in 1978 as an engineer at Cobrasma, a Babcock and Wilcox licensee for the sale, design and manufacture of pressure vessels for use in South America.

Mr. Longhi was named 2015 Steelmaker of the Year by the Association for Iron and Steel Technology and CEO of the Year at the 2015 Platts Global Metals Awards.  He was also honored by American Metal Market in 2011 with an Award for Steel Excellence as Industry Ambassador/Advocate of the Year.

In January 2017, Mr. Longhi was invited to participate in U.S. President Donald Trump’s Manufacturing Jobs Initiative.  Mr. Longhi also currently serves on the Executive Committee and Board of Directors of the World Steel Association.  He is also vice chairman of the American Iron and Steel Institute (AISI), serves as a member of AISI’s Board of Directors and is chairman of the association’s Policy and Planning Committee.  Mr. Longhi serves on the Board of Directors and Executive Committee of the National Association of Manufacturers.  He is also a current member of the Association for Iron and Steel Technology.  During his career, he has also served as chairman, director and Executive Committee member of the Steel Manufacturers Association.

Outside the steel industry, Mr. Longhi serves as a member of The Business Council, the Council on Competitiveness, and the National Petroleum Council.  He also serves on the Executive Committee and Board of Directors of the Allegheny Conference on Community Development, and he is a member of the African American Chamber of Commerce of Western Pennsylvania’s Presidential Roundtable.

A native of Tatui, state of São Paulo, Brazil, Mr. Longhi earned a bachelor’s degree in metallurgical engineering from the Institute Mauá de Tecnologica in São Paulo.  He became an American citizen in 2007.

John G. Lamprinakos

John Lamprinakos was named president of The Worthington Steel Company in June 2016.  Previously, Lamprinakos served as president of Worthington Industries Engineered Cabs for three years and president and CEO of the Company’s Armstrong (WAVE) joint venture for nine years.  Before joining WAVE, Lamprinakos spent 24 years at Worthington’s Pressure Cylinders business.  He started in 1979 in the Company’s sale training program and worked his way up the ranks into management, including serving two years as president from 2001 to 2003.

Lamprinakos is a graduate of Duke University, with a bachelor’s degree in economics.

F. Barry Lawrence, Ph.D.

Dr. Barry Lawrence holds the Leonard and Valerie Bruce Leadership Chair, the Program Coordinator of the Industrial Distribution Program, Director of the Thomas and Joan Read Center, and Director of the Global Supply Chain Laboratory at Texas A&M University.

As a faculty member of the Industrial Distribution Program he is involved in graduate, undergraduate, and professional continuing education teaching activities, funded research projects, publications and industry presentations. His teaching activities surround classes in manufacturer/distributor relationships, Supply Chain Management, distributor profitability, and distribution strategy. He is a frequent speaker for distribution associations, buying groups and companies on topics ranging from distributor profitability, distribution growth & market share, pricing optimization, inventory asset management, sales and marketing optimization, global distribution, and numerous other topics.

Dr. Lawrence is a fellow of the National Association of Wholesaler Distributors (NAW) institute and the author of five books on distributor competitiveness.  Dr. Lawrence holds a Ph.D. in Information and Operations Management from Texas A&M University, an M.B.A. from Texas State University and a B.B.A .in Finance from University of Texas at Austin. He has more than 10 years of industry experience in sales and retail business before joining Texas A&M.

Lou Longo, CPA

Lou Longo leads Plante Moran’s International Business Consulting Services offices’ in Chicago; Detroit; Shanghai, China; and Monterrey, Mexico. Known for being an international business partner to his clients, Lou assists manufacturers and service organizations with global business strategies and transactions. He provides expertise to clients engaged in international business in North America, South America, Europe, and Asia.

Lou’s nearly 30 years of international business consulting industry experience includes purchasing, operations, and sales. He assists clients with globalization and off-shoring strategies, foreign investments, mergers, joint ventures, market analysis, due diligence, and export market requirements.

Lou is a frequent speaker on international business considerations to various groups, including World Trade Center chapters, the Export Academy, and various business associations and client groups. This experience led to his appointment by the Secretary of the U.S. Department of Commerce to the District Export Council. Lou is also frequently quoted in the Wall Street Journal, Smart Money, and various international business publications.

Paul Paese, Ph.D.

Paul Paese has been an adjunct faculty member at Olin School of Business at Washington University since 1999. In addition to coaching and teaching at the graduate level, Paul works with executives, groups, and organizations to improve leader and team effectiveness. His past employment as a full-time professor and director of the doctoral program of industrial and organization psychology at the University of Missouri – St. Louis enabled Paul to sharpen his expertise and share his knowledge by publishing numerous articles on organizational behavior. After 18 years in academia, Paul left his tenured position and founded PMC – Paese Management Consulting. A gifted educator, Paul brings to his consulting well-honed expertise and exceptional skill as a coach and facilitator. These skills are complemented by Paul’s commitment to practical learning and his passion for helping leaders and teams maximize their potential.

Dr. Paese holds a Ph.D. and masters degrees from the University of Illinois Urbana-Champaign, and a bachelor’s from St. Norbert College in DePere Wisconsin.

Demetrius Tsafaridis

Demetrius Tsafaridis built Canada’s largest Steel Transload facility, Canada’s First Industrial LEED Gold facility, and holds several patents in North American for space optimization in coiled steel products. He is a passionate entrepreneur responsible for well over 20 startups. Demetrius is currently the President, CEO and majority shareholder in CareGo Holdings the parent company of CareGo Tek. a Burlington, Ontario based Technology company. Demetrius is a graduate of the Schulich School of Business at York University, specializing in International Marketing and Organizational Behavior.  Demetrius is Past Chair of the Hamilton Chamber of Commerce, McMaster Institute for Transportation and Logistics and Robert Land Community Association as well as Past Vice Chair of TransHub Ontario.  He was also past a board member of the Hamilton Community Foundation and the Innovation Factory.