Sheraton Grand at Wild Horse Pass
Chandler, Arizona
February 20-21, 2018

Conference Registration
Your registration fee covers lunch on Tuesday, refreshments, Tuesday evening reception and dinner, breakfast on Wednesday morning and refreshments.  You will also receive a link to receive presentations from the meeting – an invaluable resource.

Registration Pricing
Register extra early, on or before December 22, 2017  $1,695
Register early, on or before January 19:  $1,895
Register after January 19:  $2,195

Bring a Protegé
Seasoned professionals can bring an emerging professional with seven or fewer years of industry experience for just $795. To register an emerging professional, please contact Briana Dee at (847) 485-3021.

Spouse and Guests
Spouse and guests who accompany our delegates to Phoenix are encouraged to attend our Tuesday evening dinner.  A spouse/guest dinner ticket for the Tuesday reception and dinner at the Koli Equestrian Center is $175.00. No children please. Your spouse or guest may also pay to participate in the optional activities noted in the schedule. The golf tournament is for delegate members only. To purchase a dinner or a tour ticket for your spouse/guest, please call Briana Dee at (847) 485-3021. 

What to Wear
During the day, business/resort casual sportswear is appropriate attire for our business sessions. This includes khaki slacks, polo-style shirts, or sweaters for the gentlemen; slacks, skirts, polo-style shirts, blouses, or sweaters for the ladies. Remember meeting room temperatures and personal comfort zones vary widely. It is recommended that you bring a sweater or jacket to the sessions. 

The Tuesday evening reception and dinner will be held outdoors; weather permitting. It calls for casual and comfortable clothing; jackets are recommended. While planning your wardrobe, please remember that Phoenix's average high and low temperatures in mid-February are 72° high and 45° low.

Affiliate Member and First-Time Attendee Reception
Tuesday, February 20, 2018
Are you an MSCI Affiliate Member? Is this your first Carbon Conference or first MSCI event? The Bar Products, Flat Rolled and Plates & Shapes Division Councils and the MSCI staff welcome you to the Carbon Conference 2018! Please join us for an early start and meet council members and staff prior to our Tuesday evening reception and dinner.

Missing Receipt
If you lose or delete your receipt, you may retrieve a copy by following this link

For questions or assistance, contact:

Rose Manfredini
Vice President, Membership & Events
(847) 485-3008 – rmanfredini@msci.org

Briana Dee
Senior Membership and Events Coordinator
(847) 485-3021 – bdee@msci.org

Tuesday, February 20, 2018

9:00 – 11:00 am         
Council Meetings (closed to Council members)

  • Bar Division Council
  • Flat Rolled Council
  • Plates & Shapes Council

11:15 am – noon       

Noon – 12:15 pm       

12:15 – 1:00 pm         
Pricing Optimization
Understand what drives pricing decisions and how to best use existing information in your system. In this session, Lawrence will explain how to give meaningful, concise information to your sales force and how to implement best practices with minimal resources.
F. Barry Lawrence, Ph.D., program director and professor, Industrial Distribution Program, Texas A&M University

1:00 – 1:30 pm           
Refreshment Break

1:30 – 2:30 pm
Industrial Distribution: An Expert Panel
Hear from leaders in the service center industry as well as an expert in industrial distribution speak to topics important to you: supply chain management, industrial channel logistics, and manufacturer/distributor relationships.
Moderator:  M. Robert Weidner, president & CEO, Metals Service Center Institute

Stephen T. Armstrong, president & CEO, O'Neal Steel
William M. Hickey, chairman, Lapham-Hickey Steel Corp.
John G. Lamprinakos, president - steel processing,  Worthington Industries
F. Barry Lawrence, Ph.D., director, Industrial Distribution Program, Texas A&M University

2:30 – 3:00 pm           
Refreshment Break

3:00 – 4:00 pm
Making Better Decisions: How to Boost Confidence and Credibility
We all make far too many decisions based on preconception and inadequate information. We observe behavior, hear a comment and too quickly draw conclusions without inquiring further. Learn how to break out of this trap in this highly interactive session. Earn more credibility, inspire more confidence, and in fact make better decisions. Paese will provide useful, invaluable, practical lessons for in and outside the workplace.
Paul Paese, adjunct professor, Olin School of Business, Washington University & principal, Paese Management Consulting

4:00 – 4:30 pm           
TOM (Theories on Metals) Talk

The Future of Operational Innovation
The new language of big steel includes dynamic simulation, spatial analysis, throughput optimization, and capacity modeling. Operational innovation is a key foundational building block to the future success of any business. Tsafaridis will share his experience down the road of innovation and change.
Demetrius Tsafaridis, president and chief executive officer, CareGo

5:00 – 6:00 pm           
Affiliate Member and First-Time Attendee Reception (By invitation only)

6:00 – 7:00 pm           
Receptions by Product Division

  • Bar Products
  • Flat Rolled
  • Plates and Shapes

7:00 – 9:00 pm           
Welcome Dinner at KOLI Equestrian Center
Weather permitting, a special, interactive western dinner event is planned at the KOLI Equestrian Center, located in the heart of the Gila River Indian Reservation. Wear your jeans and cowboy boots and be ready for a fun, social evening in the beautiful Sonoran Desert. 


Wednesday, February 21, 2018

7:30 – 8:15 am           

8:15 – 9:45 am         
Making Strategic Decisions in the Face of Economic Volatility
Uncertainty and volatility are the prevailing challenges that business leaders confront today. What will be the overall health and vibrancy of the North American and global economies going forward? Sifting through the often-conflicting maze of economic information, Beaulieu will provide a timely snapshot of today’s economy and where it’s headed over the next three years. Beaulieu will also drill down to key end-use markets, important to you and your business.
Alan Beaulieu, Ph.D., president, Institute for Trend Research, ITR Economics

9:45 – 10:15 am
Refreshment Break    

10:15 – 11:15 am           
TOM (Theories on Metals) Talk

Company Culture Drives Innovation
Culture is not created overnight. It’s the result of hundreds of micro-decisions—from the floor plan of the office, to how you communicate with employees, to your company policies. Lamprinakos will explain why establishing the desired culture is paramount before embarking on an innovation strategy.
John Lamprinakos, president - steel processing, Worthington Industries

MSCI Data: Valid and Valuable to your business
Learn why MSCI's data is valid and valuable and learn about new reports coming in 2018.  Understand current and future tools available to MSCI members only.
Chris Marti, vice president, data analytics, demand forecasting & executive education, MSCI

Your Guide to Conducting Business in Mexico
Are you currently conducting business in Mexico or considering opening operations there? Learn what a change in NAFTA might mean to your business. Also, understand Mexico's new anti-corruption law and new regulations that can result in steep penalties. Learn what to do and what NOT to do.
Lou Longo, CPA, partner, Plante Moran International Consulting

6:00 – 7:00 pm           


1:00  – 5:30 pm          
Golf Tournament – Shotgun start
Whirlwind Golf Course at Wild Horse Pass
Lunch buffet for the golfers at 11:30 am

1:00 – 5:15 pm           
TomKar Excursion

About the Sheraton Grand at Wild Horse Pass
Find yourself a world away at the Sheraton Grand at Wild Horse Pass, Arizona’s premier Native American-owned luxury Phoenix resort.  Designed to be an authentic representation of the Gila River Indian Community’s heritage and culture, the architecture, design, art and legends of the Pima and Maricopa tribes are celebrated in every detail of this Phoenix resort.  The AAA Four Diamond resort includes Aji Spa with a private pool and café, Whirlwind Golf Club with two 18 hole Troon-managed golf courses and the only AAA Five Diamond – Forbes Five Star award restaurant in Arizona – Kai.

Sheraton Grand at Wild Horse Pass
Sheraton Grand at Wild Horse Pass
5594 W Wild Horse Pass Blvd
Chandler, AZ 85226 Phone: (602) 225-0100
Website:  http://www.wildhorsepassresort.com/

Online reservations may be made here. When calling, please mention MSCI to receive the negotiated rate. 

Room Rates (run of house - single/double occupancy): $279.00 plus tax and a discounted $10.00 resort fee

Cut-off date: Friday, January 19, 2018

Please note: It is recommended that you make your hotel accommodations early to ascertain availability. These rates are available three days prior and three days after the conference, based upon availability. MSCI cannot guarantee availability or the room rate after January 19 or when the MSCI room block is filled— whichever occurs first. 

All reservation requests must be accompanied by a first night room deposit, or guaranteed with a major credit card. Hotel room deposits will be refunded if cancellations are made at least 48 hours prior to scheduled arrival date.

Hotel check-in time is 4:00 pm and check-out time is Noon. While the hotel will attempt to accommodate early check-in and late departures, it cannot be guaranteed depending upon hotel occupancy.

Transportation Information

National Car Rental and Enterprise Rent-A-Car

We are proud to announce that National Car Rental and Enterprise Rent-A-Car along with its subsidiary Enterprise Fleet Management are MSCI member companies! 

MSCI is supporting its new member by suggesting that you also support Enterprise and/or National when renting a car during MSCI conferences. MSCI has negotiated discounted rates for your benefit. For faster service and reward options please enroll into Emerald Club. Emerald Club members are recognized at both National and Enterprise so please reference your Emerald Club number and Account Number XZ15W61 when reserving at both National and Enterprise. Counter-by pass is available through National Car Rental. Reservations with Enterprise and National can be made by phone or online at 


Sheraton Grand at Wild Horse Pass is located 11 miles from Phoenix Sky Harbor Airport and 15 miles from downtown Phoenix in the Gila River Indian community.

Transtyle Transportation is the preferred company for town car service. Please call 1-800-410-5479 for advanced reservations or on-line here: http://www.transtyle.com/reservations. The approximate cost is $55.00 one way for up to four people.

Taxi service is available at the lower baggage claim area and the fare is approximately $35.00 and up.

Super Shuttle is also available in the lower baggage claim area and the fare is approximately $27.00 one way per person.  To make reservations from the hotel to the airport, please call 1-800-730-9267.

Valet parking is available at $22.00 overnight; self-parking is available at no charge.

MSCI Golf Tournament
Devils Claw Course at Whirlwind Golf Club
Wednesday, February 21, 2018
1:00 pm shotgun start - Scramble Boggie Max

Whirlwind Golf Club is a truly unique Southwest golf experience sensitively designed to preserve the rich cultural heritage of the Gila River Indian Community. Surrounded by spectacular mountains and managed by Troon Golf, this unique Chandler golf course is also home to the PGA's Nationwide Insurance Tour, Gila River Golf Classic held every year in October.  The two Chandler golf courses, Devil's Claw and Cattail, are masterpieces developed by Gary Panks that will impress and challenge golfers of all skill levels.

Fee: $275.00 per person, inclusive of greens fees, golf cart, and lunch.

Callaway clubs are available to rent for $60.00 and are charged to your room portfolio.

Should you wish to arrange individual tee times, please contact the golf shop directly: 1-800-940-1500

Golf pairing requests will be taken until Friday, February 9, 2018. Please email confirmed foursomes to Rose Manfredini at rmanfredini@msci.org. After that time, we will be unable to accommodate special requests.

TomKar Excursion
Wednesday, February 21 – 1:00 – 5:15 pm
$225.00 per person.

This exciting excursion takes you deep into the Sonoran Desert on a one-of-a-kind TOMKAR, a highly capable, military grade, off-roading machine originally designed for Israeli Defense Forces.  Led by a world class adventure guide, with extensive knowledge of the Arizona desert, you’ll actually be able to drive the TomKar down the trails of this backcountry area.  You’ll also learn about the ancient culture that used to call the reservation home, as well as the variety of desert plants and wildlife native to the Southwest.  Cruising through the rugged terrain of the majestic mountains, you’ll come upon scenic views that showcase the mighty Saguaro cactus amidst the winding canyons—keep an eye out, you may even spot a coyote, wild burros or a herd of javalinas!  Explore trails that few have seen and enjoy the view down at the Verde River (time and weather permitting) an old stage coach trail or 1,000 year old Hohokam Indian areas, nestled deep in the wilderness.  This is the ultimate off-road adventure! Please wear sturdy walking shoes, a visor or hat and sunscreen is recommended.

MSCI Antitrust Policy
MSCI conferences strictly comply with all U.S. antitrust laws.  As a conference attendee and/or presenter, we ask that you review and adhere to the MSCI Antitrust Policy.

Activity and Registration Cancellation Policies
A full refund will be issued for cancellations received in writing by MSCI by 5:00 pm Friday, January 19, 2018; cancellations received in writing by MSCI before 5:00 pm Friday, February 2, 2018, will receive a refund of 50% of registration fees paid. No shows and cancellations received after that time will not be eligible for refunds. Substitutions may be made at any time. Written cancellations or substitutions will be accepted by contacting Briana Dee.

Activity registration deadline is Friday, January 19, 2018. No refunds on cancelled activities or golf will be issued after this date as we are obligated to provide guarantees to our vendors.

*Bring an Emerging Professional
Seasoned  professionals can bring an emerging professional with 7 or fewer years of industry experience for just $795.  To register an emerging professional and for more details call Briana Dee at 847-485-3021.

Press and Sponsorship Policies
This event is closed to the press. Only event sponsors may distribute products or promotional materials at MSCI venues.  Please contact Monique Kaiserauer at (847) 485-3004 if you are interested in becoming a sponsor.

Content Policy
The content  (including, but not limited to, slides, charts, video-clips, etc. ) presented at MSCI conferences is proprietary and presented solely for the benefit of conference attendees. The conference content  should not be disseminated or re-transmitted in any way (e.g. electronically, via audio tape, etc.) to the public or third parties.

Entertainment Policy
Entertainment and/or company meetings should never be scheduled at the same time as official MSCI business or a social event.  This includes breakfast sessions, business sessions, and evening group functions.  MSCI recommends that company entertainment be planned prior to the opening or following the conclusion of the Carbon Conference. 

Spouse/Guest Participation
Spouse and guests who accompany our delegates to Phoenix are encouraged to attend our Tuesday evening reception and dinner. A spouse/guest dinner ticket for the Tuesday reception and dinner is $175.00. No children please. Your spouse or guest may also pay to participate in the optional activity noted in the schedule. The golf tournament is for delegate members only. To purchase a dinner or a tour ticket for your spouse/guest, please call Briana Dee at (847) 485-3021.

Don’t miss the opportunity to generate new leads and raise positive awareness of your company. Be a 2018 Carbon Conference sponsor and build on your relationships within the metals supply chain. There are a number of outstanding sponsorships remain. For more information and to secure your sponsorship, speak with Monique Kaiserauer at (847) 485-3004.

Deadline to submit artwork is Monday, January 22. Limit one sponsor per event unless otherwise noted.

$7,500 Level includes one complimentary registration*, signage, listing in the conference app, and display of literature. Meal sponsorships also include a reserved table, and the golf sponsorship includes custom flags.
Choose from:

  • Lunch February 20 SOLD! Sponsored by Commercial Metals Company
  • Dinner February 20
  • Breakfast February 21
  • Golf Tournament February 21
  • Room Drop of company literature or takeaway item February 20
  • MSCI Carbon Conference App SOLD! Sponsored by Reliance Steel & Aluminum Co.
  • Room Keycards provided upon check-in SOLD! Sponsored by Steel Dynamics, Inc.
  • Bound Notebooks provided upon registration
  • Bottled Water provided at refreshment breaks and throughout the conference

$5,000 Level includes signage, listing in the conference program app, and display of literature.
Choose from:

  • Custom Charging Station for phones and tablets
  • Mints provided throughout the conference
  • General Session WiFi

$3,500 Level includes custom napkins, signage, listing in the conference program app, and display of literature.
Choose from:

  • Product Division Reception February 20
    • Flat Rolled SOLD! Sponsored by Nucor
    • Bar SOLD! Sponsored by Nelsen Steel Company LP
    • Plates and Shapes SOLD! Sponsored by SSAB Americas
  • Refreshment Break 1 SOLD! Sponsored by Red Bud Industries
  • Refreshment Break 2 SOLD! Sponsored by CRU
  • Refreshment Break 3
  • Closing Reception

*Complimentary registrations are valued at $1,695

About Our Speakers

Alan Beaulieu, Ph.D.
One of the country’s most informed economists, Dr. Alan Beaulieu is a principal of the ITR Economics where he serves as president. Since 1990, he has been consulting with companies throughout the U.S., Europe, and Asia on how to forecast, plan, and increase their profits based on business cycle trend analysis. Alan is also the senior economic advisor to NAW, contributing editor for Industry Week, and the chief economist for HARDI.  Alan is co-author, along with Brian Beaulieu, of Make Your Move, Prosperity in the Age of Decline, and But I Want It.

He has also penned numerous articles on economic analysis. Through his keynotes and seminars Alan has helped thousands of business owners and executives capitalize on emerging trends.

Alan has a doctorate from Louisiana Baptist University.

John G. Lamprinakos
John Lamprinakos was named president of The Worthington Steel Company in June 2016.  Previously, Lamprinakos served as president of Worthington Industries Engineered Cabs for three years and president and CEO of the Company’s Armstrong (WAVE) joint venture for nine years.  Before joining WAVE, Lamprinakos spent 24 years at Worthington’s Pressure Cylinders business.  He started in 1979 in the Company’s sale training program and worked his way up the ranks into management, including serving two years as president from 2001 to 2003.

Lamprinakos is a graduate of Duke University, with a bachelor’s degree in economics. 

F. Barry Lawrence, Ph.D.
Dr. Barry Lawrence holds the Leonard and Valerie Bruce Leadership Chair, the Program Coordinator of the Industrial Distribution Program, Director of the Thomas and Joan Read Center, and Director of the Global Supply Chain Laboratory at Texas A&M University.

As a faculty member of the Industrial Distribution Program he is involved in graduate, undergraduate, and professional continuing education teaching activities, funded research projects, publications and industry presentations. His teaching activities surround classes in manufacturer/distributor relationships, Supply Chain Management, distributor profitability, and distribution strategy. He is a frequent speaker for distribution associations, buying groups and companies on topics ranging from distributor profitability, distribution growth & market share, pricing optimization, inventory asset management, sales and marketing optimization, global distribution, and numerous other topics.

Dr. Lawrence is a fellow of the National Association of Wholesaler Distributors (NAW) institute and the author of five books on distributor competitiveness.  Dr. Lawrence holds a Ph.D. in Information and Operations Management from Texas A&M University, an M.B.A. from Texas State University and a B.B.A .in Finance from University of Texas at Austin. He has more than 10 years of industry experience in sales and retail business before joining Texas A&M.

Lou Longo, CPA
Lou Longo leads Plante Moran’s International Business Consulting Services offices' in Chicago; Detroit; Shanghai, China; and Monterrey, Mexico. Known for being an international business partner to his clients, Lou assists manufacturers and service organizations with global business strategies and transactions. He provides expertise to clients engaged in international business in North America, South America, Europe, and Asia.  

Lou's nearly 30 years of international business consulting industry experience includes purchasing, operations, and sales. He assists clients with globalization and off-shoring strategies, foreign investments, mergers, joint ventures, market analysis, due diligence, and export market requirements.

Lou is a frequent speaker on international business considerations to various groups, including World Trade Center chapters, the Export Academy, and various business associations and client groups. This experience led to his appointment by the Secretary of the U.S. Department of Commerce to the District Export Council. Lou is also frequently quoted in the Wall Street Journal, Smart Money, and various international business publications.

Paul Paese, Ph.D.
Paul Paese has been an adjunct faculty member at Olin School of Business at Washington University since 1999. In addition to coaching and teaching at the graduate level, Paul works with executives, groups, and organizations to improve leader and team effectiveness. His past employment as a full-time professor and director of the doctoral program of industrial and organization psychology at the University of Missouri – St. Louis enabled Paul to sharpen his expertise and share his knowledge by publishing numerous articles on organizational behavior. After 18 years in academia, Paul left his tenured position and founded PMC – Paese Management Consulting. A gifted educator, Paul brings to his consulting well-honed expertise and exceptional skill as a coach and facilitator. These skills are complemented by Paul's commitment to practical learning and his passion for helping leaders and teams maximize their potential.

Dr. Paese holds a Ph.D. and masters degrees from the University of Illinois Urbana-Champaign, and a bachelor’s from St. Norbert College in DePere Wisconsin.

Demetrius Tsafaridis
Demetrius Tsafaridis built Canada’s largest Steel Transload facility, Canada’s First Industrial LEED Gold facility, and holds several patents in North American for space optimization in coiled steel products. He is a passionate entrepreneur responsible for well over 20 startups. Demetrius is currently the President, CEO and majority shareholder in CareGo Holdings the parent company of CareGo Tek. a Burlington, Ontario based Technology company. Demetrius is a graduate of the Schulich School of Business at York University, specializing in International Marketing and Organizational Behavior.  Demetrius is Past Chair of the Hamilton Chamber of Commerce, McMaster Institute for Transportation and Logistics and Robert Land Community Association as well as Past Vice Chair of TransHub Ontario.  He was also past a board member of the Hamilton Community Foundation and the Innovation Factory.

Thank you sponsors!