September 7, 2004

Metals Service Center Institute Plans January 2005 Launch for Forward, a New Bi-Monthly Metals Industry Magazine

September 07, 2004

Metals Service Center Institute Plans January 2005 Launch for Forward, a New Bi-Monthly Metals Industry Magazine

CHICAGO, Illinois, September 7, 2004 – The Metals Service Center Institute (MSCI) will launch Forward, a new thought-leadership magazine for the metals and manufacturing industries, with a January/February 2005 issue.

Forward  is something entirely new to our industry,” said M. Robert Weidner, III, president and chief executive officer of MSCI. “It will be the first and only thought leadership publication designed to help metals executives anticipate, understand, and respond to the many factors that shape today’s markets. The magazine will be global in vision, yet relevant to our members and their customers. This marks another milestone in the transformation of MSCI.”

Donald R. McNeeley, president and chief operating officer of Chicago Tube & Iron Company, vice chairman of MSCI and chairman of its member publications task force, said Forward offers many benefits for MSCImembers, the metals industry, and the manufacturing sector.

“Our industry wants and needs a high-quality publication that addresses the major strategic, financial, and market concerns that we all face,” McNeeley said. “The magazine will help confirm MSCI as a center for leadership, education, research, advocacy, and innovation.”

Forward will be published six times a year with the assistance of Imagination, a Chicago-based custom publisher. An on-line edition is planned. Fox Associates, also of Chicago, will sell marketing packages that combine print advertising, electronic advertising, and sponsorship of all or part of MSCI events. Initial circulation is expected to be 15,000 copies. Media packets can be obtained from any of the three organizations.

Forward magazine gives MSCI several important benefits,” said Michael F. Petersen, president of Petersen Aluminum Corporation and chairman of MSCI. “In addition to giving us a new source for revenue, it will help us with recruiting, advocacy, and our mission of providing thought leadership to the industry. I think metals producers, service centers, and others in the manufacturing value chain will immediately see the importance of reading Forward because of the strong contributions it will make to our understanding of the marketplace.”

Founded in 1907, the Metals Service Center Institute has more than 350 members operating from about 1,200 locations in the U.S., Canada, Mexico, and elsewhere around the world. Together, MSCI members constitute the largest single group of metals purchasers in North America, amounting each year to more than 75 million tons of steel, aluminum, and other metals, with about 300,000 manufacturers and fabricators as customers. Metals service centers inventory and distribute metals and provide first-stage fabrication services.

Imagination is a leader in the custom publishing industry. Imagination’s design and original editorial content, targeted to move the behavior of specific audiences and drive RoIPSM, has won numerous honors from SNAP’s Excel Awards, Apex Awards for Publication Excellence, the Magnum Opus Awards, ASBPE and Folio:’s Ozzie Awards for Magazine Design. It counts among its clients Computer Associates, MSCI, Allstate Insurance, Wells Fargo Bank, Motorola, UPS, the Project Management Institute, Ty Inc., The National Underground Railroad Freedom Center and Sylvan Learning Centers. For more information please visit www.imaginepub.com.




                     Steve Weiner, Readmore Communications, (847) 827-0002


                     Jon Kalkwarf, chief financial officer, MSCI (773) 867-1300



For Imagination

Ruth Keefer, (773) 252-3200 x130 or (773) 213-4765



For Fox Associates

                     Stephen Schwanz, executive vice president, (312) 644-3888 x114