Risky Business: Leading Through Political Firestorms

February 29, 2024 11:00 AM - 12:00 PM CDT

Risky Business:
Why do executives increasingly find themselves in political firestorms?

Thursday, February 29th 11 am (CT)


Once rare, business leaders increasingly face the possibility of political sparks igniting into firestorms that can financially devastate their firms. For example, the Bud Light firestorm involving influencer Dylan Mulvaney dropped sales volume 30%.

Leaders at American Airlines, Blackrock, Delta, Coca-Cola, Facebook, Google, Target, Twitter, and other corporate titans recently have been embroiled in contentious wedge issues, too. The resulting firestorms undermined business strategies and sometimes performance, often in enduring but unexpected ways.

This seminar introduces recent research that explains why these political firestorms are now engulfing businesses, how business is contributing their rise, and what executives can do to reverse the trend.  Without a reversal, long-term private investment is likely to diminish over the long run harming GDP growth and affecting many of the industries served by MSCI member companies.

Who should attend? Any business leader who is interested in understanding sources of today’s political polarization, how it’s affecting business, and implications for short run and long-run business strategies to sustain economic growth. The topic is especially important to senior leaders and boards of directors.

Please join Jackson Nickerson, Emeritus Professor of Organization & Strategy at Washington University’s Olin Business School and long-time faculty member of MSCI’s proprietary Strategic Metals Management Program, at our February virtual leadership development session.

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