Do you know where your customers’ markets are going?

Momentum Monitors can be used to predict the turning points in demand for the vertical markets of most interest to MSCI members. Each Momentum Monitor is designed to predict turning points in the target end market data series with as few false signals as possible, and with the highest possible correlation. Each Momentum Monitor is two pages long and consists of three components – a monthly index, a breakdown of various sectors’ contributions to the monthly index, and a sector matrix that tracks the economic cycle.

Published quarterly, and aimed at busy executives, Keybridge Momentum Monitors are unique leading indicators designed to predict shifts in end market momentum with an approximate 2-quarter lead time.


Companies can use our Momentum Monitors to:

  • Anticipate shifts in demand for their end-user markets
  • Cross-check against the company’s own forecasts and customers’ reports
  • Know what data trends are driving changes in end-user industries

Review and download the Momentum Monitor “How To Use” document.

Momentum Monitor Methodology

Fabricated Metal Products

Fabricated metal products are one of the largest end markets for metals service centers. This is a market for which MSCI members cite the greatest lack of visibility and need for forecasting tools.

This market represents a number of sub-markets such as forging and stamping products, cutlery and hand tools, architectural and structural metals, hardware, machine shops, turned products, nuts, screws and bolts, coating and engraving products and ball and roller bearings, among others.

Mining, Oil & Gas Machinery

A large market for many metals companies, this industry comprises establishments primarily engaged in wholesaling new and used mining, oil and gas well equipment, petroleum refinery machinery, equipment, supplies and parts.

Automobile & Light Truck

The Automobile and light truck industry is comprised of the production of automobiles, consumer-oriented light trucks, minivans, sports utility vehicles, motorcycles, snowmobiles and all-terrain vehicles. This excludes heavy trucks, classified in construction & agricultural machinery, and bicycles and RVs which are classified in leisure products.

Agricultural Machinery

Another important market for metals companies, the agricultural machinery industry produces and maintains tractors, agricultural machinery, and agricultural implements. There are many types of agricultural equipment, from power tools to tractors and the countless kinds of farm implements that they tow or operate.

Construction Machinery

Construction equipment refers to heavy-duty vehicles, specially designed for executing construction tasks, most frequently ones involving earthwork operations. They are also known as heavy machines, heavy trucks, construction equipment, engineering equipment, heavy vehicles, or heavy hydraulics.

Non-Defense Aircraft

A key market for aluminum, this industry is primarily engaged in the manufacturing or the assembling of complete non-defense related aircraft, developing and making aircraft prototypes,  aircraft conversion, and complete aircraft overhaul and rebuilding (i.e., periodic restoration of aircraft to original design specifications.)

Non-Residential Contruction

Non-residential construction consists of buildings, other than dwellings, including fixtures, facilities, and equipment that are integral parts of the structures and costs of site clearance and preparation.  Examples include warehouse and industrial buildings, commercial buildings, buildings for public entertainment, hotels, restaurants, educational buildings, hospitals and health buildings and government buildings. Historic monuments identified primarily as non-residential buildings are also included.

Industrial Machinery

Establishments primarily engaged in manufacturing machinery, equipment, and components for general industrial use, and for which no special classification is provided. Machine shops primarily engaged in producing machine and equipment parts, usually on a job or order basis, such as chemical industry equipment, hydraulics, lift trucks, machine tools, generators, presses, industrial robots, heaters, filters, sifters, and pumps.

Residential Construction Momentum Monitor

This industry comprises establishments primarily responsible for the construction or remodeling and renovation of single-family and multifamily residential buildings. Included in this industry are residential housing general contractors (i.e., new construction, remodeling, or renovating existing residential structures), for-sale builders and remodelers of residential structures, residential project construction management firms, and residential design-build firms.

Electrical Equipment Manufacturing Momentum Monitor

This industry comprises establishments primarily engaged in manufacturing power, distribution, and specialty transformers; electric motors, generators, and motor generator sets; switchgear and switchboard apparatus; relays; and industrial controls.

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