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Forward Online Archives

Global perspectives from MSCI

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November 1, 2014

Service Centers Get Social

Why metals companies are adopting social media to get in front of customers

Majestic Steel USA had ambitious plans for marketing via the Web. To accompany a new presence on several social media platforms such as Facebook, LinkedIn and Twitter, the Cleveland-based metals service center created a weekly […] Read More

November 1, 2014

Aluminum Steps Up

A new wave of creativity is remaking everything from motor vehicles to health care.

Want a little magnesium with your aluminum? A dash of iron? A shot of molten copper? Aluminum is the metallurgical bartender’s all-purpose cocktail ingredient. Combine it in a melting furnace with any of an array […] Read More

November 1, 2014

Back to Basic

Todd Fogel, owner of Basic Metals Inc., on building lasting relationships and clear communications

There’s more to the first half of Basic Metals Inc.’s name than you might expect. The Germantown, Wisconsin-based aluminum service center derives its appellation from a clever acronym cooked up by owner Todd Fogel’s father. […] Read More

November 1, 2014

Closing the Circle

Remanufacturing, new product life cycles and other sustainable strategies cut waste, boost efficiency and increase competitiveness.

Under a blinding desert sun, more than 4,000 aircraft sit side by side and nose to tail. Known as the boneyard, it’s a vast landscape of old flying machines, covering 4 square miles near Tucson, […] Read More

November 1, 2014

Searching for Truth

…in nutrition research, free-market economics and online

The Big Fat Surprise: Why Butter, Meat and Cheese Belong in a Healthy DietBy Nina Teicholz. Simon & Schuster, 2014.No one reads this book because of the nine years of scientific reporting it includes. Impressive […] Read More

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